About Observa

Observa modernizes retail execution management by turning store-level data into decisive actions for its clients. The company offers an AI-driven auditing platform, analytics, and crowdsourced data collection services to provide real-time visibility into in-store performance. Its primary customers are consumer packaged goods (CPG) brands and brick-and-mortar retailers.

Company Classification

Funding

Customers

Customer	Success Story	Source
FEMSA	OXXO deployed Observanow to standardize operational procedures, conduct store audits, and ensure consistent compliance with brand and operational standards across its vast network of convenience stores, including managing planograms, hygiene, and promotional executions.
Nestlé	Nestlé Professional implemented Observanow to standardize their field execution, ensure compliance with brand standards, and improve service quality across their 10,000+ customers (coffee machines and beverage solutions). It helped them manage installations, maintenance, and audits.
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