Trackingplan

Private Company

Fully automated QA for your analytics

Embedded Software Products
Remote
11-50 employees
Founded 2021

About Trackingplan

Trackingplan offers an automated marketing observability platform that continuously monitors analytics, marketing pixels, and campaign data for anomalies and errors. The solution is designed for product, growth, and data teams to ensure data quality and quickly resolve tracking issues. This empowers businesses to maintain confidence in their data-driven decisions.

Company Classification

Customer Types
B2BB2D
Business Models
Subscription
Product & Service Types
Data Quality Assurance PlatformMarketing Observability SoftwareDeveloper SDKs

Funding

No. of Funding Rounds

2

Customers

CustomerSuccess StorySource
Musement
Musement optimized data quality with Trackingplan to ensure seamless user journeys and reliable analytics for their experience booking platform. They specifically utilized Automonitoring, the Automated Alert System, and Data Validation features to enhance their processes.
TravelPerk
TravelPerk leveraged Trackingplan for automated monitoring of their data layers, ensuring accuracy and consistency across their numerous marketing campaigns, new features, and third‑party integrations. This tool helped prevent errors, validate marketing tracking across various environments, and empowered their marketing team to own data quality.
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