Whatnot

Private Company

Whatnot—The Live Shopping Marketplace. Shop, sell, and connect around the things you love.

Technology, Information and Internet
Los Angeles, California
501-1,000 employees
Founded Dec 2019

About Whatnot

Whatnot is a social commerce marketplace that enables users to buy, sell, and connect through live-stream auctions. The platform targets collectors, shoppers, and sellers of various goods, with a strong focus on collectibles like trading cards and comics. It provides an interactive and community-driven shopping experience through its web and mobile applications.

Company Classification

Customer Types
C2CB2B2CP2P
Business Models
MarketplaceCommission
Product & Service Types
Live-stream shopping platformSocial commerce marketplace

Funding

Total Funding

$749.70M

No. of Funding Rounds

8

Customers

CustomerSuccess StorySource
Walmart
Expanded Walmart Live roster to include WeTheHobby community, which produces 35 hours of live shopping content focused on sports cards and memorabilia.
IDW Publishing
IDW Publishing launched its own channel on the live auction platform Whatnot, offering exclusives and other collectibles.
Nice Try
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